Create Evidence of Progress

Don't Build It Alone

Don't Build on a Guess

Don't Fall in Love With the First Solution

Find Your Clarity Gap

There's a difference between not knowing everything and not knowing something important.You don't need a complete business plan…

Finding Your Focus

When you have a big idea, everything can feel important.But everything can't be first.Trying to work on the…

Follow the Energy, Then Test It

Get Specific About Who You Serve

A quick guide to narrowing down an audience and understanding the person behind the problem.

Give the Idea Room to Grow

Give Your Next Move a Place to Happen

Giving Your Idea Some Room

Sometimes an idea starts as nothing more than a thought.You might not have a business plan. You might…

Is This Idea Worth Exploring?

You don't have to decide whether your idea will succeed.You don't even have to decide whether you're going…

Learn From People Who've Been There

Leave With a Next Move

The final guide helps participants take everything they've learned through Identify, Discover, Explore, and Action and turn it…

Look Before You Build

The guide explains how to research an idea without getting caught up in comparison. It helps them look…

Look for the Easier Way

Look for the Opportunity Inside the Idea

Make Room for the Idea

Make the Ask

Make the Big Idea Smaller

One of the quickest ways to make an exciting idea feel impossible is to think about everything at…

Make the Idea Easier to Understand

One Move Is Enough to Start

Separate Facts From Guesses

Start Smaller Than You Think

Start With the Problem

Ideas are exciting, but excitement alone doesn't make an idea useful.Take a step back and ask:What is this…

Start With What You Have

Test the Idea Before You Build the Idea

Turn the Idea Into a Near-Term Goal

Use What You Already Know

Helps participants recognize experience, failed attempts, feedback, and previous work as valuable information.

When You're Avoiding the Idea

Avoidance doesn't always mean you don't want something.Sometimes it means you care so much that you're afraid of…